Coffee roasts and tasting notes

Roast level and tasting notes help you choose a coffee you will enjoy. Read them together, then let your own taste guide the next bag.

Understand the roast

Medium roast offers a useful starting point for exploring a coffee's individual character alongside the flavours developed in roasting.

Dark roast generally brings more pronounced roasted flavours. Depending on the coffee, you might notice chocolate-like, smoky or bittersweet qualities.

Roast and brew strength describe different things. To make a stronger brew, adjust how much coffee you use for the amount of water. A darker roast can taste bolder without changing that recipe.

Put tasting notes into everyday words

  • Body: how light or full the coffee feels in your mouth.
  • Brightness or acidity: the lively, sometimes fruit-like character you notice when sipping.
  • Finish: the flavours that linger after a sip.
  • Flavour notes: familiar comparisons for aromas and tastes, such as chocolate, citrus or nuts. Use the product description for ingredient information.

Find your starting point

For a useful comparison, brew two coffees with the same method and recipe. Taste them as they cool a little, then add milk or sweetener as you normally would.

Keep learning

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Further reading: Coffee Association of Canada roasting guide; Specialty Coffee Association tasting guide.